Internet Marketing Stats Law Firms Need to Know
“If you torture the data long enough, it will confess to anything.”
– Ronald H. Coase (1910-2013) Essays on Economics and Economists – lived to age 102
Online Marketing Statistics
As legal marketers, we always want to ensure that opinions, strategic insights and tactical undertakings are well supported by real data numbers. With this in mind, here is some available internet marketing research and data points that law firms marketing online should have in mind when launching legal marketing campaigns.
More Internet Marketing Statistics
50% of all mobile searches are conducted in hopes of finding localized results, and 61% of those searches result in a purchase. (Source: searchenginewatch.com)
78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012 (iScoop)
50% of companies are using digital marketing, but admit they don’t have a plan! (Smart Insights and TFM&A)
49% of companies have an executive in their organization who is directly responsible for an overall content marketing strategy. (Curata)
60% of all Internet searches in the U. S. originate from mobile devices and about 1/2 of all Internet traffic flows through mobile apps. (cmocouncil.org/facts-stats)
60% of a marketers’ time is devoted to digital marketing activities which has created a demand for digital marketing skills. (smartinsights.com/internet-marketing-statistics)
53% of marketers spend between 1% and 30% of their marketing budgets for marketing technology (25% between 1 and 10%). (LinkedIn Technology Marketing Community)
Top 3 goals of content marketing: Lead Generation (59%); Thought Leadership/Market Education (43%); Brand Awareness (40%). (LinkedIn Technology Marketing Community)
70% of Internet marketers do not have a consistent or integrated content strategy. (Altimeter)
60% of companies (by 2016) will have an executive in their organization that is directly responsible for an overall marketing strategy. (e.g., Chief Content Officer, VP or director of content) (Curata)
80% of B2B marketers have a content marketing strategy in place. (32% documented, 48% not documented) (Content Marketing Institute/MarketingProfs)
Women Lawyers and the Legal Industry
National Association of Women Lawyer Study Highlights
Women are still underrepresented in the legal profession. As of April 2013, only 34 percent of employees in the legal industry were women. In the 50 best law firms for women, according to Flex-Time Lawyers and Working Mother, the gender distribution of employees appears to be much more even in the general ranks.
The typical female equity partner earns 80% of what a male equity partners earns (down from 84% in the first survey).
In 2013, female lawyers and judges earned 82% of the salaries of their male counterparts.
A typical law firm has 2 women and 8 men in their highest US-based governance committee-or 22% women.
Women still only comprise approximately 18% of the equity partnership, only 2% higher than in 2006.
In the firms that reported having 2 or fewer women in the compensation committee, the typical female equity partner earns 77% of that earned by a typical male equity partner, compared to 89% last year.
In the firms that reported having 3 or more women on the competition committee, the typical female equity partner earns 87% of that earned by a typical male equity partner, compared to last year.
The top 3 goals of content marketing are: Lead Generation (59%); Thought Leadership/Market Education (43%); Brand Awareness (40%). (LinkedIn Technology Marketing Community)
Source: Report of the Ninth Annual Survey by National Association of Women Lawyers Study.
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“If you torture the data long enough, it will confess to anything.”
– Ronald H. Coase (1910-2013) Essays on Economics and Economists – lived to age 102