Criminal Law Leads and Keywords – Home

Criminal Law Firm PPC Keyword Advertising


“I am the world’s worst salesman, therefore, I must make it easy for people to buy.”

                         – Frank W. Woolworth (1852-1919) – American Merchant

Welcome! *On this page is an overview of 3 ways you can get Criminal Law leads and keywords for your law firm.

If you are new to PPC legal advertising or looking to add an additional strategy to your law firms marketing want list, we encourage you to grab a cup of coffee or tea and read through these pages for a quick update on the real numbers for online legal PPC marketing and opportunities for your law firm in today’s U. S. Legal Market.

Pay-Per-Click (PPC) advertising allows law firms high visibility on search engines almost immediately vs having to wait 3-4 months for a carefully crafted Search Engine Optimization campaign to kick in and be effective.­­

There are several benefits of Pay-Per-Click advertising for Criminal Law firms. You receive ample exposure on the search engines, your PPC costs are easily controlled and monitored, and the results are often immediate.

Whether you are looking to start a new criminal law firm, jump start an existing one, or take your successful practice to the next level, generating your own criminal law leads/cases is the best way to effectively increase your criminal law caseload costs.

Over the years, we have seen many law firms waste tens of thousands of dollars on marketing campaigns designed to generate more criminal law cases and referrals. Unlike other forms of legal advertising, using targeted criminal law keywords for your local/geographic areas will deliver qualified criminal law leads that will help you to build your law practice.

Legal Help Centers has a proven track record of over 15 years of providing exclusive injury leads, collecting converting criminal law keywords, gathering key quality legal marketing data, and developing online marketing strategies that can be easily be added to your law firms marketing strategies.

Since 1999, Legal Help Centers have generated more than 400,000 criminal law and personal injury leads for law firms across the United States.

Learn how your law firm can have 5,000,000 criminal law keywords targeted in your location 247/4 – 365 days a year!

What Size is the U. S. Legal Market?

First, lets look at the U. S. Legal Market. We know the U. S. legal market is large but just how large is dependent on the parameters being used to measure it. For example;

  • In the U. S., BTI Consulting puts the U. S. Legal Market at more than $100 billion.
  • Richard Granat, in a presentation about the latent market for legal services, says the U. S. Legal market is $145 billion.
  • Joshua Kubicki, in an article on his Legal Transformation Institute website in early 2014 valued the Legal Market place at $400 billion.
  • The entire legal services industry in the U. S. generated 256.66 billion U.S. dollars in revenue in 2013. By 2018, this revenue is expected to increase to 288 billion.
  • The legal services sector employs 1,139,900 according to the U. S. Labor Department and as reported in the WSJ Law Blog. With this growth more firms are hiring tech people –to figure out how to market effectively online.
  • According the American Bar Association there are more than 76,000 criminal defense lawyers in the U. S. comprised mostly of law firms with 50 or less lawyers.

Recent studies show that 36 percent of marketers say that the legal market has become more cluttered and confusing over the last 5 years…both online and offline.

31% of PPC advertisers say that they can provide better customer experiences due to the accessibility of customer intelligence that enables them to become more relevant to potential legal clients that visit their websites. For more detailed information on internet legal marketing stats visit our Internet Marketing Stats Law Firms Need to Know page.

Criminal Statistics in United States

In the United States, millions of people are accused of a crime each year and all of them are innocent until proven guilty in the court of law. These crimes range from minor offenses such as a traffic ticket to more serious infractions such as murder. As a criminal defense lawyer, you can assist these potential leads in finding relief fast and our lead generation services are designed to offer you that success.

68 Million Americans Have Criminal Records – More Than the population of France.

In 2014, the federal government spent a total of $60,828,987 on Government Contracts Related to Law Firms.

A 2012 survey conducted by LexisNexis Martindale-Hubbell determined 58 million consumers in the U.S. sought an attorney in the last year and that 76 percent of consumers used the Internet to search for an attorney.

“Attorney” and “Lawyer” are among the top 10 most expensive keywords in Google Adwords. (

Keywords related to “attorney” searches are the 4th most expensive and keywords related to “lawyer” searches are the 6th most expensive. (

Understanding Online PPC Legal Marketing

Many law firms tell us their biggest marketing problem is getting geographically targeted leads/cases from their online advertising campaigns and qualified marketers.

The online legal market is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of the market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this monthly expense.

The majority of firms trying PPC advertising quit within a couple months because the cost is too high for ineffective marketing strategies. The small minority own the greatest portion of the market, making it difficult for small firms to compete. New players branching out on their own often quit, however the rewards and new cases come to those that persevere.

 The “Unknown Algorithm” in Legal Marketing

In the online legal marketing business, you must always account for the unknown algorithm in ALL marketing campaigns. The unknown algorithm is something that cannot be predicted. For example, you never know when a person is going to be assaulted, be charged, be arrested, or commit a felony or misdemeanor crime, or when they will seek answers and legal help in an online search.

Strategic PPC advertising allows any size law firm to strategically build a large net of targeted keywords that will continue working 24/7 – 365 days a year.

We have over 15 years of experience in Search Engine Optimization, PPC Advertising and Search Engine Marketing. We created a Personal Injury PPC engine that can be reproduced and targeted to your specific geographical location(s). This Personal Injury PPC engine will produce a steady flow of real-time personal injury leads catered to your firm’s injury topics.

Our PPC legal marketing will get your firm exclusive local injury leads. Our PPC Injury Engine will level the playing field with your competitors using deep pockets that dominate your areas of law.

Pay-Per-Click Advantages

  • Attract More Customers
  • You Only Pay For Results
  • No Visit, No Fee
  • Signing Up is Free
  • Pay Only When Someone Clicks Your Ad
  • You Set Daily Budgets

How People Search For Law Firms Online

Let’s look at how real people are searching online for legal help.

96% of legal prospects use a search engine when seeking legal advice. (Google Consumer Survey, Nov 2013)

74% of legal prospects visit a law firm’s website to take action. (Google Legal Services Study Sept 2013)

38% of legal prospects use the Internet to find a law firm. (FindLaw U.S. Consumer Legal Needs Survey 2014)

71% of legal prospects looking for a law firm think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)

74% of legal prospects who begin searching online end up contacting a law firm by phone. (FindLaw U.S. Consumer Legal Needs Survey 2014)

87% of legal prospects that contact a lawyer go on to hire a lawyer, and 72% will only contact one lawyer. (FindLaw U.S. Consumer Legal Needs Survey 2014)

62% of legal keyword searches are non-branded (meaning, generic: “california injury attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey 2014)

Content marketing in 2015 generated 3 times as many leads as traditional outbound marketing, but costs were 62% less. (Source: Hubspot)

We Offer 3 Specific Legal Marketing Strategies for Law Firms

  1. Purchase Customized Criminal Defense Keywords
  2. Build Your Own PPC Criminal Defense Engine
  3. Get Our Criminal Defense Leads

1. Purchase Customized Criminal Defense Keywords


We have been collecting Criminal Law keywords for more than 15 years from our live marketing campaigns. Our Criminal Law keywords are from actual searches, server logs, lead forms, online chats, Criminal Law news verdicts and settlements, PPC engine suggested keywords, and our own in-house list of more than 50 million Personal Criminal Law PPC keywords.

There is no better value for laser-targeted criminal defense keywords anywhere online.


Crime Legal Keywords (Lawyer, Attorney, Law Firm, Attorney Firm, Defense Counselor, etc.)
Location Criminal Keywords (State, County, City, Zip Code, Area Codes, Lawyer near, etc)
Criminal Drug Offense Keywords (PCP Possession Charge, Drunk and Disorderly, Marijuana etc.)
Assault & Battery Arrest Keywords (Murder, Attempted Murder, Homicide, Arrested for Assault, etc.)
Juvenile Criminal Arrest Keywords (Charged With Vandalism, Breaking and Entering Arrest, etc.)
Sex Crimes Keywords (Rape, Kidnapping, Prostitution, Charged With Solicitation, etc.)
White Collar Crimes (Forgery, Bank Robbery, Embezzlement, Arrested for Forging Documents, etc.)
Criminal Defense Keywords (Arrested, Charged With a Crime, Warrant Issued For My Arrest Help, etc.)


Read More →  

2. Build Your Own Criminal Defense PPC Engine


We build custom Criminal Law Pay-Per-Click Engines using converting keywords from our national Criminal Law marketing campaigns to create localized PPC Criminal Law Engines targeting counties and cities. Imagine 5 million Criminal Law keywords targeting your areas of law 24/7 – 365 Days a Year and the leads sent directly to your smartphone in real-time.  Owning a PPC Criminal Law Engine will get you local leads in your area and level the playing field with competitors that are dominating your areas of law. Legal Help Centers have spent years refining the lead generating process to make it work best in several of the most competitive online Criminal Law legal spaces.

Read More →

3. Get Our Criminal Defense Leads


Legal Help Centers also generates Criminal Law leads nationally through our portal of websites each day. We don’t use any lists, and every potential client that comes to you will have contacted us requesting legal help, and they will be in “real-time” and exclusive only to you. We specialize in organic search-generated leads and targeted Criminal Law PPC campaigns.  We reach Criminal Law victims searching specifically for Criminal Defense attorneys. Not only will we help you generate your own Criminal Law leads. We can also send you leads from our national campaigns. That’s a Win + Win relationship. Call today to discuss pricing.

Read More →

Criminal Law Lead Benefits

  • Get Real-Time Personal Criminal Leads in ALL 50 States.
  • Get Geographically Targeted Personal Injury Keywords.
  • Get Criminal Leads Sent to Your Email Box at Work and on Your Phone.
  • All Criminal Law Leads are Exclusive to Your Law Firm.
  • Get the Best Criminal Law Keywords for Your Targeted Areas of Law.
  • Now You Can Compete Against Players With Deep Pockets.

Get Started Now!

Ready to Get Started?

Our goal is to connect consumers who are asking for legal help with experienced local defense attorneys who can assist them. We’ve been helping attorneys grow their legal practices for over 15 years and we are confident we can help your firm grow too.

Schedule an Appointment Today!

Thank you for taking the time to schedule an appointment to determine if Legal Help Centers PPC keyword Advertising strategies could be a good fit for your law firm to add to your marketing . To schedule an appointment please fill out our contact information form or call today at 888.267.1137 to learn more about our exclusive criminal defense lead strategies for law firms, or Sign UP Online.


Best Regards,

David D. Dimas

Legal Help Centers, Corp.


Director of Business Relations


A Message from David Dimas
Hello fellow legal marketers and defense lawyers. I’ve been a digital legal marketing expert for over 15 years and invested over $1,000,000 in ad-spend of my own money in PPC legal advertising, so I know what it is like to be you, spending and competing in legal advertising on a daily basis. In addition to being a founder of Legal Help Centers, I am also the President of Uganda Buyamaba Inc, a non-profit 501(c)3 corporation, that runs two schools for orphaned and needy children in Uganda, East Africa. If you earn a lot of money with your PPC campaigns, using our marketing strategies, please consider giving to help these children. You will be blessed for it. I look forward to discussing how to grow your legal business quickly and effectively.