Criminal Defense Legal Keywords

Get Criminal Defense Legal Keywords


“Advertising is the rattling of a stick inside a swill bucket.”

– George Orwell (1903-1950) – English Author

*On This Page is an Overview of Generic Criminal Law Legal Keyword Terms

Keyword terms associated with criminal attorneys and crime lawyers are among the most expensive keywords in PPC Advertising. Law firms “can easily spend $50,000 to $100,000 per month on PPC,” according to Robert Ramirez, a senior SEO analyst at BCI who specialized in legal marketing for 6 years.

Long-Tail PPC Keywords

Long-tail keywords are the full keyword phrases like, “I need to find a criminal lawyer fast” or “arrested for dui need defense attorney in my area”.

Long-tail PPC keywords especially can provide the added local touch such as a county or city and will usually have less competition and a lower cost per click.

Criminal Law Statistics


68 Million Americans Have Criminal Records – More Than the population of France. (

A 2012 survey conducted by LexisNexis Martindale-Hubbell determined 58 million consumers in the U.S. sought an attorney in the last year and that 76 percent of consumers used the Internet to search for an attorney.

The top 3 most violent U. S. cities (1. Detroit, MI Violent Crime rate: 1,989/100,000 pop, 2. Memphis, TN Violent Crime rate: 1,731/100,000 pop,3. Oakland, CA Violent Crime rate: 1,685/100,000 pop 4. St. Louis, MO Violent Crime rate: 1,679/100,000 pop,5. Birmingham, AL Violent
Crime rate: 1,588/100,000 pop.)

If a person has been charged with a juvenile crime, they will immediately start looking for a criminal defense attorney in their area near to help defend them with best possible defense strategy. A skilled criminal defense attorney can help protect their rights before and during trial. If you don’t have the words “Your location six crime attorney” anywhere on your site chances are slim that they will find you during that search.

How Competitive are Legal Keywords?

Attorney” and “Lawyer” are among the top 10 most expensive keywords in Google Adwords. (

Keywords related to “attorney” searches are the 4th most expensive and keywords related to “lawyer” searches are the 6th most expensive. (

A 2012 survey conducted by LexisNexis Martindale-Hubbell determined 58 million consumers in the U.S. sought an attorney in the last year and that 76 percent of consumers used the Internet to search for an attorney.

According to a Report in 2015 , 78% of the top 100 most expensive most expensive keywords in 2015 were legal related.

Legal Generic Criminal Law Keyword List Includes;


Arrest/Expungement Keywords – (Arrested for a Crime, Record Concealment Attorney, Expungement Lawyer, etc…)
Charged With a Crime Keywords – (Charged For a Crime Attorney, Been Charged With a Crime, Crime Lawyer, etc…)
Crime Attorney(s) Keywords – (Crime Defense Law Firms, Crime Defense Attorneys, Defense Crime Firms, etc…)
Crime Defense Law Firm(s) Keywords – (Crime Law Firms, Crime Defense Law Firms, Crime Arrest Law Firms, etc…)
Crime Lawyer(s) Keywords – (Crime Lawyers, Crime Defense Lawyers, Crime Arrest Lawyers, Charged With a Crime, etc…)
Criminal Attorney(s) Keywords – (Crime Attorneys, Crime Defense Attorneys, Crime Arrest Attorneys, etc…)
Criminal Lawyer(s) Keywords – (Crime Lawyers, Crime Defense Lawyers, Crime Arrest Lawyers, etc…)
Defense Attorney(s) Keywords – (Defense Lawyers, Crime Defense Lawyers, Criminal Defense Lawyers, etc…)
Legal Assistance Keywords – (Find Legal Assistance Criminal Lawyer, Search Legal Assistance Crime Attorneys, etc…)
Resisting Arrest Keywords – (Charged With Resisting Arrest, Resisted Arrest Crime Defense Attorneys, etc…)


Our research and active PPC campaigns suggest that 5 million Criminal Law keywords is the number of keywords that will immediately bring you a steady flow of Criminal Law leads. When you see the success of these Criminal Law keywords, we recommend that you take some of the money earned from these keywords and add more targeted Criminal Law keywords. We can make you a PPC campaign of 50 million Criminal Law keywords.

Get 5 Million Criminal Law Keywords Working For You 24/7 – 365 Days a Year!


Legal Generic Keywords
Location-Based Keywords
Assault & Battery Keywords
Drug Offense Crimes Keywords
Felony Crimes Keywords
Juvenile Crime Keywords
Sex Crime Arrest Keywords
White Collar Crime Keywords


Using our targeted PPC keyword lead generation strategies to bring in new clients is a fast and powerful way to build your legal practice.  Get real-time criminal law leads delivered to your email and smart phone. Research shows that the quicker a criminal law prospect is contacted the greater the likelihood that they will be retained as a new client.

Pay-Per-Click Advantages

  • Attract More Customers
  • You Only Pay For Results
  • No Visit, No Fee
  • Signing Up is Free
  • Pay Only When Someone Clicks Your Ad
  • You Set Daily Budgets

Targeted Keyword Benefits 

  • Real-time Criminal Law leads in ALL 50 States
  • Geographically targeted Criminal Law keywords
  • Criminal Law leads sent to your email at work and on your phone
  • Criminal Law leads exclusive to your law firm
  • The best Criminal Law keywords for your targeted areas of law
  • Compete against players with deep pockets


Schedule an Appointment Today!

Thank you for taking the time to schedule an appointment to determine if Legal Help Centers PPC Advertising strategies could be a good fit for your firm. To schedule an appointment please fill out our contact information form or call today at 888.267.1137 to learn more about our exclusive criminal defense lead strategies for law firms, or Sign UP Online.

Build Your Own Criminal Defense PPC Engine


We build custom Criminal Law Pay-Per-Click Engines using converting keywords from our national Criminal Law marketing campaigns to create localized PPC Criminal Law Engines targeting counties and cities. Imagine 5 million Criminal Law keywords targeting your areas of law 24/7 – 365 Days a Year and the leads sent directly to your smartphone in real-time.  Owning a PPC Criminal Law Engine will get you local leads in your area and level the playing field with competitors that are dominating your areas of law. Legal Help Centers have spent years refining the lead generating process to make it work best in several of the most competitive online Criminal Law legal spaces.

Read More →


“Advertising is the rattling of a stick inside a swill bucket.”

– George Orwell (1903-1950) – English Author